Local Search Profiles
Many local businesses are missing more than 20% to 25% of their local traffic when they aren’t listed on the maps. Now this is according to Google.
There are currently 1.1 billion local searches a month. Briefly ask yourself, “How much traffic and targeted clients am I missing?”
A lot of local business’s have a great idea, message and plan but fail to realize the correct and most effective way to get their message in front of their clients.
What are local search profiles?
A Local Search Profile is a listing in an online business directory, keeping in mind that Googles network is ginormous. There are a couple of search engines who have quickly taken to the local marketing movement including Bing, Yahoo! and Yelp to name a few.
Local online marketing should not get you down or defeat you. Instead, it should work in such a way where you are getting the complete benefits of getting up to speed utilizing the internet. If you have felt this way from the picture below, guess what, “You are not alone.”
To be honest with you, it’s not your fault.
As you begin utilizing your local business online marketing strategies and game plan, remember to K.I.S.S. (Keep It Simple Stupid).
The simplier the better for you and your business. Getting way to indepth and attempting to market to everyone can lead to a big mistake in time and especially money.
Local online marketing give you a opportunity to hone in on you clients who are seeking your services right in your own backyard.
More often than not, a lot of people won’t admit, but they start to head down the rabbit hole of unwanted marketing campaigns, going overboard on their daily or monthly budget, and worst of all…there is no tracking system set up in place.
Listen, with so many different platforms to get your message out there its no wonder why so many business and individuals alike are spinning your wheels. You have…drumroll….PPC, CPM, PPV, SEO, SEM, Media Buys, Social Media including Facebook, Linkedin, Myspace, YouTube, Twitter.
Need we go on?
It’s no wonder people and business are so confused with the “How To” do anything anymore let alone online.
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